Brain Box Gurukul
We built 7 startups, 'publicly' built 1-10,000 YouTube subscribers in 95 days, a 9th pan-India podcast on Spotify in 2022 & a global Top 10 Agency in 2024 with 250+ clients. So if you want to grow your personal brand without guessing what works.. enter your email below!
The 3 Mistakes Killing Your LinkedIn Content (& How To Fix Them!)
The 3 Mistakes Killing Your LinkedIn Content! Hi Reader, When I again started posting on LinkedIn in 2021 (was mainly on Quora from 217-21 to garner sales for my first startup), I used to spend around 3 hours to write a single LinkedIn post! This was spent crafting what I thought would be the perfect LinkedIn post. The result? 97 views. 1 like. Meanwhile, my own podcast announcement post has got 47,000 views in 36 hours! So this definitely wasn’t an algorithm problem. It was a 'me' problem....
Should You Post On Sundays?
Should You Post On Sundays? Hi Reader, How many times have you heard, "You shouldn't post on Sundays! It's useless"? I have. Multiple times. But I'm not one to listen, without experimenting myself. I've been trying this on my profile for over 18 months now & some of my best performing posts have gone out on Sundays. In fact, just last month I dug deep into strategically choosing your posting times: How my LinkedIn post reached a million impressions in just 6 days! We dug deep and figured out...
FREE Giveaway on reaching 11,111 "Meaningful LinkedIn Connections"!
FREE Giveaway on Reaching 11,111! Hi Reader, I had 4000+ LinkedIn connections in mid-2022. But despite the very low competition then, my posts just didn’t have the engagement it should. And therefore no business at all! So after posting daily for the first 6 months, I did a deep-dive. And here's what I found. About 90% of my LinkedIn network was built on my 14 years of corporate experience across Wipro, SAP, IBM & GBM in Dubai. And even though I had undertaken the entrepreneurship journey...
Newsletter Exclusive: The 4-Week Personal Branding "Content" Sprint!
4-Week Personal Branding "Content" Sprint Hi Reader, THE BIGGEST CHALLENGE that corporate professionals or entrepreneurs face in posting regularly on LinkedIn (or any social media platform) is CONTENT. This may surprise you, but you're already sitting on a goldmine of content. Every client call, meeting or challenge is potential content. The problem is that you're not mining it. I've posted daily on LinkedIn in 2022, 2023 & 2024. And I've gone from 900-odd connections to 11,000 in less than 3...
Why Less Isn't 'Just' More - It's Smarter!
Why Less Isn't 'Just' More - It's Smarter! Hi Reader, Since my first startup was into mobile repairing & refurbished devices, I've always been embroiled in the Apple - Android battle. In fact even today (8 years later), I still carry both! But what I love foremost is the Apple 'brand' & community that they create with their events. (Samsung tried it, but feel short. Google seems to be doing a much better job, though, because of their extended ecosystem). So you must have guessed what today's...
Strategy For Posting Times On LinkedIn
Why Your Content Calendar Could Make Or Break Your Brand? Hi Reader, There’s been a persistent myth circulating in the LinkedIn ecosystem that posting times don’t matter. As someone who’s helped over 40 thought leaders collectively generate more than a billion impressions, I’m here to set the record straight: POSTING TIMES ABSOLUTELY MATTER! How The LinkedIn Algorithm Really Works LinkedIn’s algorithm operates on a simple yet sophisticated principle: it tests your content with a select group...
Publicly Building my 4th Startup: Month 6
Hi Reader, Six months ago, when I announced that I would publicly build Brain Box Gurukul (BBG), I knew it wouldn’t be a straight-line journey. This is my fourth venture, and while prior experience gives you pattern recognition, the terrain is always different. More importantly, what worked even in 2022, may not necessarily work today. And that’s precisely why I chose to build BBG in public. When we built Arpita's YouTube channel from 1-10,000 subscribers in 95 days, we knew that it's not...
AI Webinar Recording
AI WEBINAR ON JULY 31, 2025 We are only human after all... Hello Reader, Even though we may be doing AI webinars, we remain human. And that's why we've goofed up. Looks like there was a glitch and that's why 18 of you didn't receive the recording to the Generative Artificial Intelligence (Gen AI) webinar. The mail did reach the remaining 57, though, on August 2nd, but hope you'll let this go :) So without further ado, here's the recording without the Q&A, which was exclusively for those...
ChatGPT just got kicked out!
Hi Reader, One of the world’s leading AI companies, Anthropic, just banned ChatGPT’s creator from using their platform! Why? Because OpenAI was allegedly using Claude, a competitor’s product, to help develop their own competing AI systems. It’s like McDonald’s secretly using Burger King’s kitchen to perfect their new burger recipe. This wasn’t just about protecting intellectual property. It was about drawing a clear ethical line in the sand. Anthropic essentially said, “We won’t enable...
Is SEO DEAD?
Hi Reader, I have regularly "Googled" over my entire 2 decade-long professional life, but I haven’t in the past 3 years. This is when Perplexity was launched (Disclaimer: I'm a "Perplexity Fellow", but have been their fan much before being chosen for the program). Like most PR agencies, we used to offer SEO services, but we have intentionally stopped onboarding new clients for it from 2025. In fact, just last week a client chose to partner elsewhere, because I essentially said: In 2025, SEO -...
We built 7 startups, 'publicly' built 1-10,000 YouTube subscribers in 95 days, a 9th pan-India podcast on Spotify in 2022 & a global Top 10 Agency in 2024 with 250+ clients. So if you want to grow your personal brand without guessing what works.. enter your email below!